Our reason to exist
Shopping online shouldn't drain Catalonia
CanGerard exists for one very concrete reason: so that buying online stops meaning draining the Catalan economy abroad. We're the first 100% Catalan marketplace, built in Catalonia and sold by people from Catalonia.
What happens when Catalonia shops on giant global platforms
Every order you place on a giant global platform has a predictable destination.
A tiny fraction stays local. The rest leaves for warehouses, middlemen and a parent company far from here. The "seller" is often not even the producer — it's a global reseller who imported cheap to resell expensive.
The Catalan producer barely has a presence there. The shop on your street feels it. The economic fabric — the one that pays wages, rents premises and pays taxes here — wears thinner with every order.
Two ways to spend €100
Same cart. Same comfort. Very different consequences.
Spent on a giant global platform
- Most of the value leaves Catalonia
- You often buy from resellers, not the maker
- Jobs are in warehouses far from here
- Profits taxed where it suits the company, not where you live
Spent on the Catalan marketplace
- Nearly everything you pay stays in the country
- You buy directly from the producer or small business that made it
- You sustain jobs here — at the workshop, winery, bakery, farmhouse
- Taxes are paid where the producer lives: in Catalonia
What makes us different
Four non-negotiable commitments that define CanGerard.
100% Catalan, always
Every seller is a producer, artisan or small business based in Catalonia. No global resellers. No imports in disguise.
Straight from the maker
The seller is the maker. No global middlemen, no opaque platforms. It's a relationship between you and the person who made the product.
Human approval
No shop can sell until our team has verified it's real, Catalan and meets our standards. Quality over volume.
The comfort you expect
One cart, one payment, delivered to your door. Clear returns. All the ease of big-platform e-commerce, without giving up the purpose.
A better Catalonia, purchase by purchase
Economies are built decision by decision. Ours is that online shopping can be local too.